Asia’s premier adventure sports and travel expo opened in the capital on Friday at the popular Midvalley Megamall.
The three-day Adventure Show Asia 2009 features among others, a wide spectrum of adventure activities in Malaysia to draw more tourists to the country.
“There is still a lot more potential within this industry to attract more foreign tourists to come and take part in these adventure sports and expeditions”, said tourism deputy secretary-general Datuk Ab Ghaffar A Tambi who opened the expo.
He also said the goverment was offering support to event organisers who bid for international projects which could attract foreigners and exhibitors to Malaysia.
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Farouk Nurish, director of Able Two Events Sdn Bhd, the main organiser of the expo, said: “Malaysia has a lot to offer in terms of adventure sports tourism, we have a variety of natural terrain that is ideal for many types of such sports and activities.”
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