October 5, 2009
The Hawaii hotel industry lost an estimated $238 million in total revenue this summer, as compared with summer 2008.
The figure includes revenue losses that came from room, food and beverage, and retail sails.
When compared with the record summer of 2006, industry losses totaled $374 million, according to a Hospitality Advisors and Smith Travel Research survey released Monday.
Hawaii hotel occupancy fell for the 18th straight month in August. As compared with the same month last year, hotel occupancy was down 3.5 percentage points to 70.9 percent.
Room rates also fell in August, down 15.9 percent to average $177 a night. The reduced rates led to a 19.9 percent decline in revenue per available room, which average $126 statewide.
The August decline “capped off the weakest summer season” that Hawaii has experienced since the hotel survey began, said the Honolulu-based Hospitality Advisors.
Hotel occupancy for June, July and August averaged 68.1 percent, compared with occupancy in the mid-80 percent range in summer 2006.
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Hotel occupancy, room rates and revpar for the four main Hawaiian islands in August were as follows:
• Oahu occupancy slipped 2.1 percentage points to 78.3 percent, room rates fell $27 to $149, and revpar dropped $25 to $117;
• Maui occupancy dipped 2.9 percentage points to 66.2 percent, room rates decreased $57 to $231, and revpar was down $46 to $153;
• Kauai occupancy declined 8.4 percentage points to 65.8 percent, room rates dove $27 to $190, and revpar was down $36 to $125; and
• Big Island occupancy was down 6.3 percentage points to 57.2 percent, room rates slid $18 to $193, and revpar plunged $24 to $110.
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