February 6, 2010
Becky Skillman recently announced that the Indiana Office of Tourism Development recently received the Gold Award for Best Consumer Newsletter at a national e-marketing summit in Miami.
More than 175 submissions were received this year for awards in several different categories.
“We’re proud of the results achieved by this e-mail program and excited about the potential it has to generate visitor spending in Indiana. Best of all, the program is now being run without using taxpayer dollars,” Skillman said.
The consumer e-mail program for Indiana Tourism was expanded in 2009 from one monthly e-mail to three different e-mails sent monthly. Information covered includes trip ideas, discounts and deals and festivals and events.
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Additionally, cost of the program has been eliminated thanks to revenue-generated by advertising sold.
subscribers.