A week after torrential rains and mudslides killed 42 people and left 17 missing on Madeira, government officials are trying to restart the tourism business that is vital to the Atlantic island’s economy.
It won’t be easy. Tourism marketing after a natural disaster is problematic because officials need to be careful not to appear insensitive toward the victims while also letting potential visitors know that it is safe to come.
Cleanup crews and local utilities have made rapid progress in removing mud and debris from the streets of Funchal, the capital, and restoring water, power and telecommunications services.
Work continues in the worst-affected areas of Funchal, where some underground parking lots that had been flooded are still being drained. Other parts of the island that were hit harder, such as the town of Ribeira Brava, will require more extensive cleanup and reconstruction efforts.
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