{"id":6104,"date":"2017-08-14T15:41:42","date_gmt":"2017-08-14T12:41:42","guid":{"rendered":"http:\/\/www.turizmtatilseyahat.com\/en\/?p=6104"},"modified":"2024-03-08T15:32:29","modified_gmt":"2024-03-08T15:32:29","slug":"turkey-eyes-1-million-chinese-tourists-in-2018","status":"publish","type":"post","link":"https:\/\/www.turizmtatilseyahat.com\/en\/turkey-eyes-1-million-chinese-tourists-in-2018\/","title":{"rendered":"Turkey eyes 1 million Chinese tourists in 2018"},"content":{"rendered":"

\"Turkey<\/p>\n

Turkish tourism players want to host 1 million Chinese travelers in 2018, which has been declared \u201cTurkey Tourism Year\u201d in China, within the framework of the \u201cOne Belt One Road\u201d project.<\/h2>\n

The head of Wanda Real Beijing, which is owned by China\u2019s Wanda Group, Fuat K\u00f6ro\u011flu, told state-run Anadolu Agency said that the declaration of 2018 by China as \u201cTurkey Year\u201d would create significant opportunities for the sector.<\/p>\n

\u201cThe main problem of Turkey has unfortunately been wrong marketing policies. In order to evaluate this key opportunity, a comprehensive marketing and PR plan must be immediately prepared. The Chinese market is a very big and ready market,\u201d K\u00f6ro\u011flu said.<\/p>\n

Marketing and PR work must be carried out to appeal to Chinese TV, he added.<\/p>\n

\u201cChinese people mostly visit South Korea, Japan, Thailand, France, Italy, Switzerland, the United States, Singapore and the Maldives. Some of these countries are the biggest competitors of Turkey in tourism. Detailed research should be carried out in order to understand why Chinese people mostly travel to these countries,\u201d K\u00f6ro\u011flu said.<\/p>\n

In order to woo Chinese travelers, he stressed that Turkey also needed to diversify its tourism attractions \u201cas Chinese travelers usually do not prefer sunbathing and swimming tourism.\u201d<\/p>\n

Pamukkale top destination<\/h3>\n

A leading tourism player from the Aegean province of Denizli, where Pamukkale is located with its iconic white travertine stones, said up to 95 percent of Chinese tourists visiting Turkey came to Pamukkale. Other popular destinations for Chinese tourists are Istanbul and Cappadocia, according to sector players.<\/p>\n

Murat \u015een, the head of the Denizli Touristic Hoteliers Association and a board member in the Hoteliers Federation of Turkey (T\u00dcROFED), said the number of Chinese tourists had soared since 2011.<\/p>\n

While some 98,000 Chinese tourists visited Turkey in 2011, this figure rose to 313,000 in 2015. The number, however, decreased sharply last year amid security concerns and other negativities, according to sector representatives.<\/p>\n

In the first five months of this year, around 81,000 Chinese tourists visited Turkey.<\/p>\n

\u201cOur aim is to host nearly 300,000 Chinese travelers this year, but that is not enough. Nearly 180 million Chinese people travel abroad every year and spend a total of $250 billion,\u201d \u015een said, noting that the number of Chinese tourists visiting Turkey was quite low compared to Europe.<\/p>\n

\u201cTurkish tourism players need to attend all tourism fairs in China. We must promote our destinations there, as most of them are unknown \u2026 In addition, flights should start between Turkish destinations that are very popular among Chinese travelers, such as between Pamukkale and Capadoccia,\u201d he said, adding that this would help Turkey lure more than 1 million Chinese tourists.<\/p>\n\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Turkish tourism players want to host 1 million Chinese travelers in 2018, which has been declared \u201cTurkey Tourism Year\u201d in China, within the framework of the \u201cOne Belt One Road\u201d project.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[7867,7997,121,5201,137,7,7873,7872,7868],"tags":[7878,8178,7875,7936,7880,7893,7883],"class_list":["post-6104","post","type-post","status-publish","format-standard","hentry","category-turkey","category-far-east","category-little-escapes","category-media-news","category-sectoral","category-tourism","category-travel","category-vacation","category-world","tag-air-france","tag-cappadocia","tag-istanbul","tag-italy","tag-maldives","tag-thailand","tag-turkey"],"_links":{"self":[{"href":"https:\/\/www.turizmtatilseyahat.com\/en\/wp-json\/wp\/v2\/posts\/6104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turizmtatilseyahat.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turizmtatilseyahat.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turizmtatilseyahat.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turizmtatilseyahat.com\/en\/wp-json\/wp\/v2\/comments?post=6104"}],"version-history":[{"count":1,"href":"https:\/\/www.turizmtatilseyahat.com\/en\/wp-json\/wp\/v2\/posts\/6104\/revisions"}],"predecessor-version":[{"id":8522,"href":"https:\/\/www.turizmtatilseyahat.com\/en\/wp-json\/wp\/v2\/posts\/6104\/revisions\/8522"}],"wp:attachment":[{"href":"https:\/\/www.turizmtatilseyahat.com\/en\/wp-json\/wp\/v2\/media?parent=6104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turizmtatilseyahat.com\/en\/wp-json\/wp\/v2\/categories?post=6104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turizmtatilseyahat.com\/en\/wp-json\/wp\/v2\/tags?post=6104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}