A new nation brand for the Republic of Maldives, has been unveiled in the island nation’s capital, Male.The logo and “Always Natural” tagline, developed by QUO Keen, was approved by President Mohamed Nasheed at a full cabinet meeting. It was then unveiled to the media on October 25 by Thoyyib Mohamed Waheed, State Minister for Tourism, Arts & Culture, Simon Hawkins, the MD of the MMPRC (Maldives Marketing & PR Corporation) and David Keen, CEO of QUO Keen, the specialist brand consultancy for the global tourism industry.
“The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country”, said MMPRC Chairperson Thoyyib Mohamed.
David Keen, CEO of QUO Keen said: “We have created a brand that stands for the Maldivian people, for tourism and for all of Maldivian industry. The slogan “Always Natural” talks to the wonderful character of the people of the Maldives, to sustainability and to the ultimate tourism experience. The logo has been hand-crafted to express the natural elements of the country formed in a thumb print.”
QUO Keen has worked in close conjunction with key stakeholders including the MMPRC and other public and private bodies. It carried out extensive research projects in order to craft a new unified identity for the Maldives which goes above and beyond the current image of a luxury honeymoon destination. The final identity will be brought into immediate use.
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